Need for Enterprise – wide Mobile Strategy

According to a Kony-IDC research, less than one in five (16%) of companies have a “clear, enterprise-led approach to mobility”. Yet, a majority of companies with mobility approach say that they experience great success than firms that go for a departmental approach.

An overall integrated approach gives greater mobility benefits to organizations. Few reasons required to have an enterprise-wide rollout are:

  • Improved organizational efficiency
  • Customer interaction
  • Faster and smarter decision making
  • Increased revenue
  • Cost savings

Security and compliance are the noted challenges to organizations. However, today’s businesses need to incorporate user experience into mobile strategies.

Apart from the technical complexities in mobile application development, a deeper thought into current business processes are to be taken into consideration. Fragmentation has become a major headache, as a high number of OS’s are being shoehorned in to the policy. Compliance is seen as a big issue.

Keeping end users engaged is the final target, always focus on the design they experience and not just the data.

Today companies are having an unprecedented opportunity in shifting to a mobile-first business model that helps a business perform well while engaging with business partners, customers and employees in innovative ways, to improving productivity, satisfaction and loyalty in big level.

In the process of strategizing mobility for your organization? Do call our enterprise mobile app consultants for a detailed analysis and develop an effective highly secure mobile strategy that best suits your organization.